Performance marketing for 7-figure e-commerce brands

Meta and Google ads for e-commerce brands that want to grow profitably.

✓ I run your account myself. ✓ Steered by blended ROAS, break-even and MER, not by the ROAS in the dashboard. ✓ No minimum contract term.

Book an intro call

Numbers

Experience

8 years

as a media buyer

ad spend managed

€14M

over the last 4 years

Ad Spend

€250K

monthly currently

Minimum contract term

0 months

Cancel monthly

Results you can trace back to the numbers.

Book an intro call Cases in detail

Revenue growth in 2 months

Interior brand

Rebuilt tracking, bidding and creative for direct response. €380K revenue (+116%) over a 2-month activation, blended ROAS 1.54 to 4.61.

Revenue growth in 2025

Fashion label

Full-funnel rebuild, Triple Whale, break-even ROAS and MER as steering. +67% gross revenue in 2025, H1 2026 running +50%.

Revenue growth in 6 months

Supplements brand

TikTok Shop scale-up with CPA flat at $22 against a $63 six-month LTV.

How I work

I work in a fixed sequence. I call it TEMPO.

Tracking

Is measurement clean? If not, that gets set up before any budget goes up. In practice that usually means connecting Shopify to Triple Whale, checking events and setting the attribution window.

Economics

What can a new customer cost? Unit economics per product, break-even ROAS and MER as steering metrics. So we know what we're optimizing toward before we optimize.

Media

Does the account structure fit the strategy, or is it eating the results? Campaign build, bidding and audiences are aligned to the numbers from step two.

Production

Which message to which audience, and where are the gaps? I build the creative strategy with you or take it over entirely.

Optimization

Only when the four points are in place do we scale. Ongoing optimization, reporting and scaling then sit with me throughout.

Foundation first, then speed.

What you get

Numbers you can trust.

You see which euro brings revenue and which doesn't. Decisions are made on blended ROAS and MER, not on what the ads dashboard claims.

One person who knows the account.

I own the client relationship, lead the meetings and am accountable for results. No account manager in between, no rotating teams.

Scaling that holds.

Because the foundation is built first, growth stays profitable when budget goes up. Not just in month one.

Who it's for

I work with a few brands at a time, so fit matters more than closing.

Fit

✅ E-commerce brand in the early seven figures

✅ Meta and Google are the main paid channels

✅ Access to Shopify, margins and returns

No fit

✖️ No product-market fit, ads are meant to prove it

✖️ Tracking and unit economics come "later"

✖️ Execution without visibility into the economics

Recommendations

Ian Lenny

Co-Founder, ATTN Labs

"Having scaled accounts from 0 to over $500,000/mo, Pierre is at the forefront of TikTok media buying and growth strategy."

Brian O'Bannon

Marketing Director, Wellbeam Consumer Health

"I worked directly with Pierre while he supported our campaigns on both TikTok and AppLovin. He is a genuine pleasure to work with and offered intelligent insights on both platforms. He regularly went above and beyond, working as a de facto brand team member, not just another agency partner."

Eliza Jahn

COO, Katjes USA

"Always a pleasure working with Pierre. His hands-on approach and curiosity to test and tweak different assets to improve performance was really helpful and beneficial to a great learning curve."

About

8 years in paid media, the last 4 directly with DTC and e-commerce brands. Before that, paid social at Intermate and Joli in Berlin on accounts including HelloFresh, O2, Mercedes and Dr. Oetker. Freelance since 2018, fully independent since 2022.

I work in German, English, French and Polish, for brands in Europe, UK and the US.

Where are you with Meta and Google right now?

On the intro call we look at your account and your numbers. Afterwards you get an honest read on whether and how I can help. If it's not a fit, I'll say so.

Book an intro call